Display stand



Sept. 6, 1960 DISPLAY STAND Filed June 24, 1959 J. G. WASSERKRUG 3 Sheets-Sheet 1 INVENTOR. JEROME G. WASSERKRUG A TTOP/VEVS P 1960 J. G. WASSERKRUG 2,951,592

\ DISPLAY STAND Filed June 24, 1959 3 Sheets-Sheer. 2

IN VEN TOR.

JEROME 6. v WASSERKRUG ATTORNEYS P 6, 1960 J. G. WASSERKRUG- 2,951,592

DISPLAY STAND Filed June 24, 1959 3 Sheets-Sheet I5 L L l INVEN TOR.

W 60 JEROME 6. WASSERKRUG BY g 6 1% WMA w/m/ F k a i r: Arm/wags United States Patent DISPLAY STAND Jerome G. Wasserkrug, San Francisco, Calif., assignor to Langendorf United Bakeries, Inc., San Francisco, Calif., a corporation of Delaware Filed June 24, 1959, Ser. No. 822,555

8 Claims. (Cl. 211-135) This invention relates to a display stand for bread, pastry and other objects, and has for oneof its objects the provision of a collapsible display stand made of cardboard, and which stand is simple and economical to make, strong, and that is so constructed and assembled as menable it to be quickly erected from its collapsed position.

Heretofore efforts to provide a display stand generally adapted for the use of the present invention have been too complicated to gain acceptance. Since stands of the present type are usually items that are delivered in collapsed position, and are then set up by a storekeeper who may be unfamiliar with the method or erecting them, it is imperative that the stands be easy to properly erect, otherwise they will fail to perform their intended function and may even be ruined in the process of attempting to erect them. Furthermore such stands should be economical to make, and with a minimum of material, since they are usually given to storekeepers instead of being sold, in order to enable the storekeeper to set up a more attractive display of the products thereon thatare being offered for sale.

One of the objects of the invention is to provide a dis play stand that has the desirable features above indicated.

A still further object of the invention is the provision of a display stand that provides means for making a more attractive display of bread, pastry and the like on the shelves of a store, than heretofore, and that enables the making of such a display without sacrificing valuable space.

Other objects and advantages will appear in the description and in the drawings.

In the drawings, Fig. 1 is a plan View, partly broken away, of a blank adapted to form part of the stand, and Fig. 2 is a plan View, partly broken away, of a blank adapted to form the remainder of the stand.

Fig. 3 is an isometric view of the completed stand in collapsed position, with a portion removed to show structure within the stand.

Fig. 4 is an isometric view of the erected stand with objects, such as loaves of bread, indicated thereon in dotdash lines.

Fig. 5 is an end or edge view of the stand of Fig. 4 with loaves indicated thereon in dot-dash lines.

Fig. 6 is a plan view of a blank adapted to be folded to form one part of a stand that is a modification of the stand of Fig. 4, a portion of the blank being broken out.

Fig, 7 is a plan view of a blank adapted to be used with the blank of Fig. 6 to form the modified stand.

Fig. 8 is an isometric view of the assembled stand formed from the blanks of Figs. 6 and 7 in collapsed position, with a part of the top layer removed to show structure therebelow.

Fig. 9 is an isometric view of the stand of Fig. 8 in erected position with objects supported thereon being shown in dot-dash lines.

Fig. 10 is an end elevation view of the stand of Fig. 9.

In detail, the blank of Fig. 1, generally designated 1,

ice

is oblong in shape, and is formed with three spaced, parallel folding creases 2, 3, 4, from right to left as seen in Fig. 1, which creases extend across the blank at right angles to its length.

The blank of Fig. 2 is generally rectangular and is.

shorter than the blank of Fig. 1. This blank is generally designated 5, and is formed with three folding creases 6, 7, 8, from right to left as seen in Fig. 2. The width of the blanks 1 and 5 are the same.

The blank 1 is formed with four panels that are respectively designated a shelf panel 10, front panel 11, base panel 12 and rear panel 13. The shelf panel is the portion at the right hand end of the blank 1 disposed between the free end edge 15 and crease 2. The front panel is the portion between creases 2, 3. The base panel is the portion between creases 3, 4 and the rear panel is the portion between crease 4 and the free end edge 16 that is opposite to the end edge 15. The parallel side edges of the panel 1 are designated 17.

The base panel 12, constitutes the base of the stand when the latter is set up for display of objects thereon, and this panel is formed with what I will call step supports 18 that are partially stamped therefrom. These step supports are integrally connected with the base panel along parallel spaced lines on which folding creases 19 are formed, which creases are closely adjacent to, but spaced from the side edges 17. Creases 19 terminate at one of their ends on the crease 4 and they are parallel, hence the supports 18 are adapted to swing upwardly from the plane of blank 1 to spaced, opposed, vertically extending positions.

Each of the step supports has a front edge 21 and a rear edge 22, which edges 21, 22 are similarly slanted from the ends of crease 19 in a direction away from the shelf panel 10. Thus when the step supports 18 are swung upwardly out of the horizontal base panel 12, the front and rear edges will be rearwardly inclined relative to the front panel 11 and shelf panel 10. The words front, and rear, forward and forwardly and words of similar import are used herein with respect to the front panel 11 which will be at the front end of the stand when the stand is set up.

When the step supports 18 are swung upwardly out of the horizontal base panel 12, the edges 23 that are uppermost will be the upper edges of the supports 18, and they will therefore be called upper edges. These upper edges extend between the ends of edgs 21, 22 that ar remote from the creases 19 and they extend divergently from the ends of the edges 21 to the ends of the edges 22 when the step supports are collapsed to the positions shown in Fig. l.

I Along each upper edge 23 and at a point intermediate its ends, is a projection 24' that, as later will be explained,

' is adapted to cooperate with the blank of Fig. 2 for holding the display standin its set up position.

The ends of the step supports along their rear edges 22 extend into and are stamped from the rear panel 13, and preferably a slot 25 is provided along said rear edge, with one side of said slot being defined by said rear edge, to facilitate swinging said step supports to upright position when the rear panel 13 is connected with the blank 5, and when the stand is moved to its set up position. This slot 25 is preferably of progressively increasing width from the end of each crease 19 that is at the crease 4, and it extends from a circular opening 26 on said crease 4 and at which opening each crease 19 terminates at one of its ends.

A slight right angle out along adjoining lines 27, 28 between the forward end of each crease 1:9 and the front edge 21 of each step support provides a forwardly opening recess 29 (Fig. 5), one side being the panel 12 adjoining 3 cut 28 and the other being the edge defined by cut 27, when each step support is swing to erected position.

In assembling the blanks 1, 5 to form the stand, the step supports 18 may first be swung upwardly out of the plane of the base panel 12 sufficiently to enable the marginal portion of the shelf panel along end edge 15 to be slipped into recesses 29. Also the marginal portion 31 between crease 8 and end edge 32 (Fig. 2) adjacent thereto is slipped into said recesses 29 in overlying relation to the end marginal portion of the shelf panel 10, and these two marginal portions are then stapled or otherwise suitably secured to the base panel. When this is accomplished the front panel 11 will be slightly rearwardly inclined, as seen in Figs. 3, 5 and the shelf panel 10 will be inclined downwardly and rearwardly.

The blank 5 is designated a step panel, and it is then folded rearwardly along creases 8, 7, 6 and the marginal portion 33 that is at the end opposite to the marginal portion 31 and said marginal portion 33 is glued or otherwise suitably secured flat against the marginal portion of blank 1 along end edge 16 (Fig. 3).

The above steps are all that is required to assemble the stand. In order to erect the stand, it is only necessary to swing the step supports 18 upwardly, and as the portion 35 between creases 7, 8 is substantially equal to the length of each front edge 21 of the step support, and as the width of the portion 36 of the step panel between creases 6, 7 is substantially equal to the length of each upper edge 23, the step panel 5 will form a step having a rearwardly inclined forward side, which is portion 35 of the step panel, and a rearwardly and downwardly inclined upper side which is portion 36 of the step panel. This portion 36 is formed with a pair of elongated openings 37 (Figs. 2, 4) into which the projections 24 will snap as soon as the step supports are swung to vertical position,

whereby the step panel will be held in erected position as well as the step supports.

When the stand is so erected, the shelf panel 10 will support bread loaves 40 (Figs. 4, 5) is a row thereon, while the step panel will also support such loaves, as indicated in 41 (Figs. 4, 5) with the loaves slightly inclined downwardly in a rearward direction.

In such a position, should the shelf on which the stand is supported be narrower than the length of the base panel, the stand will nevertheless support the two rows of bread on the shelf, and if desired the front panel 11 and the upstanding and upwardly projecting marginal portion of the step panel 5 may carry advertising or the name of the maker of the product carried by the stand.

To collapse the stand, it is only necessary to spring the projections 24 out of the slots 37 and to swing step supports 18 downwardly to positions generally coplanar with the base panel, although the marginal portion 31 on the step panel 5 and the marginal portion of the shelf panel 10 along edge 15 will remain in recesses 29.

The fact that the inclined rear edges 22 of the step supports must engage the rear panel 13 when the stand is erected requires the supports 18 to be partially stamped out of the rear panel 13.

Where more than one step is desired, the blanks of Figs. 6 and 7 may be employed. In this instance the blank, generally designated 43 (Fig. 6) is elongated and has transversely extending creases 44, 45, 46 that function the same as creases 2, 3, 4. The shelf panel 47, front panel 48, base panel 49 and rear panel 5!) correspond substantially to the panels 10, 11, 12 and 13 of Fig. l.

The main distinction between the blank 43 and blank 1 is in the formation of the step supports.

The step supports 51 in the blank of Fig. 6 are each generally L shaped providing a base leg 52 and an upright leg 53 when the supports are swung to vertical position with the base panel horizontal. Folding creases 54 correspond to folding creases 19, and each base leg 52 has a front, rearwardly inclined upwardly extending free edge 55 When the support is Vertical.

The step panel, generally designated 57 is formed with parallel, spaced, transverse creases 58, 59, 60, 61, 62 extending thereacross, with crease 58 adjoining end marginal portion 63 at one end of the blank, and which marginal portion is adapted to be glued or otherwise suitably secured flat against the end marginal portion of the rear panel 50 the same as the end marginal portion along crease 6 in blank 5 is adapted to be secured to the rear panel 13 of blank 1.

The marginal portion 64 of blank 57 is stapled against the base panel '49 with the end marginal portion of the shelf panel 47 secured thereover, and the'step supports have recesses 65 (Fig. 10) to receive said marginal portions.

When the blanks 43, 57 are assembled as above described, the panel or portion 66 of the step panel 57 will be adapted to fit against the front edges 55 of the step supports, while the portion 67 between creases 60, 61 will overlie the upper edges 68 of the baselegs 52 of the shelf supports, and said base legs have projecting ears 6-9 that are adapted to snap into the openings 70 formed in the ends of portion 67.

The portion 71 of the step support 57 that is between the creases 59, 69 is adapted to lie against the front edges 72 of the upright legs 53 of the step supports.

The portion 73 between creases 58, 59 is adapted to lie against the upper edges 74 of the upright legs 53 of the step supports, and cars 76 along said edges are adapted to snap into openings formed in the ends of the portion 73.

The foregoing reference to front and upper edges assumes the step supports to be in upstanding positions relative to the base panel 49.

From this description of thestand formed from the blanks of Figs. 6, 7 it will be seen that the portions 67,

73 of the step panel form two supporting shelves or steps, instead of there being only one. In each instance substantially the same shelf panel is provided, and substantially the same front and rear panels, and base panel. Smaller cakes or objects 78 (Fig. 9) may be positioned at different levels onthe stand of Fig. 9. In both forms of the invention, a much better and more attractive display of the goods is provided than were the goods on the conventional shelves in a store. The loaves 40 for example may be of a different kind from loaves 41, but at no time will any of the loaves be concealed by others, and the same is true of the articles 78, which may be cakes or the like of different kinds.

The erection of the stand of Figs 8, 9, 10 is just as simple as the erection of the stand of Figs. 4, 5 andthey may be just as readily collapsed.

It is to be understood that modifications may be made that would come within the scope of the'invention since the examples that are described in detail are merely preferred forms of the invention.

1 claim: Q

1. A display stand comprising; a horizontally disposed base panel of cardboard adapted to be supported horizontally on a shelf, a pair of spaced-step supports partially stamped from said base panel and folded upwardly from positions within and substantially coplanar with said base panel along horizontally spaced crease'lines to horizontally spaced, vertically extending, opposed relation, said step supports having corresponding, generally horizontally extending upper edges and upwardly extending front and rear edges, said base panel including a forward portion extending horizontally away from the lower ends of'said front edges of said step supports, a shelf panel connected with said base panel overlying said forward portion of said base panel, a collapsible'step panel secured at one end to said base panel adjacent to said lower ends of the front edges of said step supports and extending.upwardly from said lower ends of said front edgesand substantially against the latter and over and againstsaid upper edges of said step supports, engaging means respectively on said step supports and on said step panel in releasable holding relation releasably holding said step supports in step supporting relation, said step supports and said step panel being formed with folding creases respectively positioned along said crease lines and adjacent to said lower ends of said front edges and the junctures between said front edges and said upper edges for folding said step supports back to coplanar relation with said base panel and for folding said step panels flat against said base panel upon release of said engaging means.

2. A display stand comprising; a horizontally disposed base panel of cardboard adapted to be supported horizontally on a shelf, a pair of spaced step supports partially stamped from said base panel and folded upwardly from positions within and substantially coplanar with said base panel along horizontally spaced crease lines to horizontally spaced, vertically extending, opposed relation, said step supports having corresponding, generally horizontally extending upper edges and upwardly extending front and rear edges, said base panel including a forward portion extending horizontally away from the lower ends of said front edges of said step supports, a shelf panel connected with said base panel overlying said forward portion of said base panel, a collapsible step panel secured at one end to said base panel adjacent to said lower ends of the front edges of said step supports and extending upwardly from said lower ends of said front edges and substantially against the latter and over and against said upper edges of said step supports, engaging respectively on said step supports and on said step panel in releasable holding relation releasably holding said step supports in step supporting relation, said step supports and staid step panel being formed with folding creases respectively positioned along said crease lines and adjacent to said lower ends of said front edges and the junctures between said front edges and said upper edges for folding said step supports back to coplanar relation with said base panel and for folding said step panels flat against said base panel upon release of said engaging means, means integral with said base panel and with said forward portion of said base panel supporting said shelf panel in slightly upwardly inclined relation in a direction away from said lower ends of said lower edges of said step supports whereby objects on said shelf panel will tend to be retained thereon against the part of said step panel that is against said front edges of said step supports.

3. A display stand comprising; a horizontally disposed base panel of cardboard adapted to be supported horizontally on a shelf, a pair of spaced step supports partially stamped from said base panel and folded upwardly from positions within and substantially coplanar with said base panel along horizontally spaced crease lines to horizontally spaced, vertically extending, opposed relation, said step supports having corresponding, generally horizontally extending upper edges and upwardly extending front and rear edges, said base panel including a forward portion extending horizontally away from the lower ends of said front edges of said step supports, a shelf panel connected with said base panel overlying said forward portion of said base panel, a collapsible step panel secured at one end to said base panel adjacent to said lower ends of the front edges of said step supports and extending upwardly from said lower ends of said front edges and substantially against the latter and over and against said upper edges of said step supports, engaging means respectively on said step supports and on said step panel in releasable holding relation releasably holding said step supports in step supporting relation, said step supports and said step panel being formed with folding creases respectively positioned along said crease lines and adjacent to said lower ends of said front edges and the junctures between said front edges and said upper edges for folding said step supports back to coplanar relation with Said base panel and for folding said step panels flat against said base panel upon release of said engaging means, a rear panel connected with said base panel and extending upwardly substantially against said rear edges of said step supports having an upward projection projecting above the latter, said step panel including a rear upward extension secured flat against said upward projection to provide an upper wall against which objects on said step panel are adapted to be retained, said step panel being formed with a folding crease at its juncture with said rear upward extension and said base panel being formed with a folding cr'ease at its juncture with said rear panel to permit said folding of said step panel against said base panel.

4. A display stand comprising; a horizontally disposed base panel of cardboard adapted to be supported horizontally on a shelf, a pair of spaced step supports par tially stamped from said base panel and folded upwardly from positions within and substantially coplanar with said base panel along horizontally spaced crease lines to horizontally spaced, vertically extending, opposed relation, said step supports having corresponding, generally horizontally extending upper edges and upwardly extending front and rear edges, said base panel including a forward portion extending horizontally away from the lower ends of said front edges of said step supports, a shelf panel connected with said base panel overlying said forward portion of said base panel, a collapsible step panel secured at one end to said base panel adjacent to said lower ends of the front edges of said step supports and extending upwardly from said lower ends of said front edges and substantially against the latter and over and against said upper edges of said step supports, engaging means respectively on said step supports and on said step panel in releasable holding relation releasably holding said step supports in step supporting relation, said step supports and said step panel being formed with folding creases respectively positioned along said crease lines and adjacent to said lower ends of said front edges and the junctures between said front edges and said upper edges for folding said step supports back to coplanar relation with said base panel and for folding said step panels flat against said base panel upon release of said engaging means, said step supports being formed with forwardly opening recesses at the lower ends of said front edges, said shelf panel having a rear marginal portion extending into said recesses whereby the parts of said step supports directly above said recesses will project over said rear marginal portion and said front edges being rearwardly inclined in an upward direction away from said shelf panel for supporting the portion of said step panel thereagainst in a similarly inclined position.

5. A display stand comprising; a horizontally disposed base panel of cardboard adapted to be supported horizontally on a shelf, a pair of spaced step supports partially stamped from said base panel and folded upwardly from positions within and substantially coplanar with said base panel along horizontally spaced crease lines to horizontally spaced, vertically extending, opposed relation, said step supports having corresponding, generally horizontally extending upper edges and upwardly extending front and rear edges, said base panel including a forward portion extending horizontally away from the lower ends of said front edges of said step supports, a shelf panel connected with said base panel overlying said forward portion of said base panel, a collapsible step panel secured at one end to said base panel adjacent to said lower ends of the front edges of said step supports and extending upwardly from said lower ends of said front edges and substantially against the latter and over and against said upper edges of said step supports, engaging means respectively on said step supports and on said step panel in releasable holding relation releasably holding said step supports in step supporting relation, said step supports and said step panel being formed with folding creases respectively positioned along said crease lines and adjacent to said lower'ends of said front edges and the junctures between said front edges and said upper edges for folding said 'step supports back to coplanar relation with said base panel and for folding said step panels flat against said base panel upon release of said engaging means, a rear panel connected with said base panel and extending upwardly substantially against said rear edges of said step supports having an upward projection projecting above the latter, said step panel including a rear upward extension secured flat against said upward projection to provide an upper wall against which objects on said step panel are adapted to be retained,said step panelbeing formed with a folding crease at its juncture with said rear upward extension and said base panel being formed with a folding crease at its juncture with said rear panel to permit said folding of said step panel against said base panel, said rear edges of said step supports being rearwardly inclined in an upward direction away from said base panel for supporting said rear panel thereagainst in a similarly rearwardly inclined position and the portions of said step supports along said rear edges thereof being stamped from said rear panel to enable said rear panel to engage said rear edges.

6. A display stand comprising; an elongated, substantially rectangular, cardboard blank having opposite side edges and including first, second and third spaced parallel folding creases formed therein and extending thereacross at right angles to the length thereof, said blank being folded along said folding creases providing; a horizontally disposed base panel having a forward edge coincidental with said second crease and rear edge coincidental with said third crease, a relatively low, upstanding front panel between said first and said second crease and a relatively high rear panel extending upwardly from said third crease, a shelf panel connected with said front panel along said first crease overlying said base panel and extending slantingly downwardly from said front panel to said base panel, said shelf panel terminating opposite to said first crease along a line parallel with the latter and spaced between said first crease and said third crease; a pair of correspondingly shaped step suppolts partially stamped from said base panel adjacent to said third crease respectively integral with said base panel along lines extending along and adjacent to said side edges of said blank, folding creases along said lines terminating in rear ends at said third folding crease and folded to upright position relative to said base panel, said step supports having front edges facing generally toward said front panel and inclined from the lower ends thereof in a direction away from said front panel, a forwardly opening recess in each of said front edges at their lower ends and said shelf panel extending into said recesses at the edge thereof opposite to said first crease, a step panel including a lower portion against said front edges of said step supports having a marginal portion secured over and against the part of said shelf panel that projects into said recesses, and said last mentioned marginal portion extending into said recesses, said step panel extending over the upper edges of said panel supports and connected with said rear panel above said upper edges.

7. A display stand comprising; a horizontal base panel and a rear panel integrally joined therewith and formed with a folding crease along their juncture for folding said rear panel therealong from a collapsed position coplanar 8 with said base panel to an upright position, a step panel of cardboard one end of which is connected with said rear panel along the edge of the latter that is remote from said folding crease and the other end of which is connected with said base panel along a line spaced a substantial distance from said folding crease, said step panel being substantially planar and substantially flat against said base panel and said rear panel when said base panel and said rear panel are in said collapsed position, a plurality of spaced folding creases parallel with said first mentioned folding crease formed in said step panel between said one end and said opposite end thereto defining adjoining sections foldable to pairs of substantially vertical and horizontally disposed portions with said horizontally disposed portions providing a pair of laterally offset vertically spaced horizontally disposed shelf-like steps elevated above said base panel upon folding said rear panel to said upright position, and step supports wholly disposed within the outline of said base panel and below said step panel partially stamped from said base panel and foldable along substantially parallel lines to spaced opposed upright position in engagement with said step panel for supporting said steps in said horizontally disposed positions elevated above said base panel.

8. A display stand comprising: a horizontal base panel and a rear panel integrally joined therewith and formed with a folding crease along their junctures for folding said rear panel therealong from a collapsed position coplanar with said base panel to an upright position, a step panel of cardboard one end of which is connected with said rear panel adjacent to the edge of the latter that is remote from said folding crease, means holding the other end of said step panel adjacent said base panel along a line spaced a substantial distance from said folding crease, a plurality of spaced folding creases parallel with said first mentioned folding crease formed in said step panel between said one end and said opposite end thereof defining adjoining sections foldable to pairs of substantially vertical and horizontally disposed portions with said horizontally disposed portions providing a pair of laterally offset vertically spaced horizontally disposed shelf-like steps elevated above said base panel upon folding said rear panel to said upright position, said step panel being foldable along said plurality of spaced folding creases to an extended position overlying said base panel and said rear panel and in engagement therewith when said base panel and said rear panel are folded along said first mentioned crease to said collapsed position thereof, step supports wholly disposed within the outline of said base panel and below said step panel partially stamped from said base panel and foldable along substantially parallel lines to spaced opposed upright position in engagement with said step panel for supporting said steps in said horizontally disposed positions elevated above said base panel.

References Cited in the file of this patent UNITED STATES PATENTS 1,949,376 Mansfield Feb. 27, 1934 2,035,021 Pyle Mar. 24, 1936 2,135,533 Ringler Nov. 8, 1938 2,430,166 Fish Nov. 4, '1947 2,726,835 Hummel Dec. 13, 1955 

